Inspired by the Cuisine Mode d’Emploi(s) model, Mathilde de l’Ecotais opened Media Social Factory in 2018, a school that trains school dropouts and young people who have lost touch with the world of work in image-related professions for the social media. The eleven-week training course is completely free of charge and without public subsidies. It is financed by commissions from companies in need of images, reports, photos or videos, while giving meaning to their choices.