Chef

Thierry Marx

There is no doubt as to the sincerity and effectiveness of the actions taken by this very socially- conscious leader who has made commitment a pillar of his life, starting with the importance of giving a chance to those who have only known failure or social exclusion. In 2009, he set up the Nomadic Cooking School with the town council of Blanquefort (Gironde), where he takes on people experiencing social problems for short courses. He also works in detention centers, where he gives cooking lessons to inmates. In 2012, he founded Cuisine Mode d’Emploi(s) in Paris, a rehabilitation school where ex-convicts and, above all, young people who had failed at school could reintegrate into society by learning a trade in the kitchen, free of charge. Building on its success, the school has opened branches in other French cities.

Sustainable development is naturally at the heart of his concerns, as human well-being and the environment are intrinsically linked. For that reason, he has turned his Onor restaurant into a kind of laboratory for the global balance he holds so dear. A vegetarian who practices martial arts, Thierry Marx takes a tolerant approach to these issues, and applies the principle of 80% plant- based and 20% meat and fish in his restaurants. Meanwhile, along with his partner Mathilde de l’Ecotais, he also opened the Media Social Factory, which trains young people free of charge in the image-related professions for social media.

Thierry Marx also collaborates with Les Cafés Joyeux in developing their menu.

Company

Café Joyeux (Joyful Café)

The Cafés Joyeux are always in the city center… It’s about a fierce desire to put people at the heart of society who are invisible because they are disabled. Born in Rennes in 2017, on the initiative of Yann Bucaille-Lanrezac and his wife Lydwine, Cafés Joyeux are now present in over 28 cities, both in France and internationally. Their mission: to offer a dignified job, in an ordinary environment, to those who are too often left by the wayside. Down’s syndrome, autism, cognitive disorders… here, there are no labels: we cook, we serve, we cash in, we simply work.

“This place is like a bridge between the world of performance—which, by the way, isn’t running so smoothly anymore—and a world of difference, or rather, a world where vulnerability is more openly embraced. It’s truly a meeting point between worlds that are usually too far apart,” explains Yann.
The guiding motto of Joyful Cafés: beauty, goodness, truth. With meals crafted by renowned chef Thierry Marx and interior design by Sarah Lavoine, Joyful Café is not structured as a non-profit organization, but operates as a business that pays taxes, duties, and social charges like any other. And yet, it employs 60 to 70% of people with disabilities. “We don’t want to look at our joyful crew with condescension—we want to show that they are creators, that they have value. If we don’t achieve financial balance, it would be a failure for them. We’re here to ensure turnover…” says Yann.

With over 200 joyful team members on permanent contracts, a proprietary coffee brand, Joyful Cafés Inside serving coffee in companies, thousands of customers touched by genuine hospitality—and above all, lives transformed—Joyful Café goes beyond just providing jobs. It restores confidence, independence, and pride to those who have too often been denied them.
“We always have plenty of dreams… but concretely, we’re driven by three goals: to show, by example, that this works long-term; to become a meaningful and recognized social alternative; and from these first two goals, to expand both in France and abroad. (…) I’ll add one final goal: to inspire others to do the same—in other sectors or even in the same one…”
Yann Bucaille-Lanrezac’s ambitions for this (extra)ordinary company mirror the people who make it what it is:
“Joyful Café is a fully committed crew that makes the impossible possible.”

School

Media Social Factory

Inspired by the Cuisine Mode d’Emploi(s) model, Mathilde de l’Ecotais opened Media Social Factory in 2018, a school that trains school dropouts and young people who have lost touch with the world of work in image-related professions for the social media. The eleven-week training course is completely free of charge and without public subsidies. It is financed by commissions from companies in need of images, reports, photos or videos, while giving meaning to their choices.

Action

Cuisine Mode d’Emploi(s)

The concept: free training courses in cookery, bakery, restaurant service, seafood products and pastry-making for people who have missed out on employment. The course lasts eleven weeks, and culminates in a diploma recognized by the State and the professional sector. And it works! Since 2012, almost 90% of trainees who have taken these courses have found or returned to employment.

Other engaged people

Discover the inspiring faces of committed chefs. We’re highlighting these culinary enthusiasts who stand out for their societal actions and their commitment to a better future. Explore the profiles of renowned chefs, rising stars and emerging talents, and dive into their projects and initiatives. Each featured chef offers a unique insight into his or her personal commitment.