Adria Marina
“My parents used to take me to the market, especially the Asian one. I was drawn to different things, and that’s where it all began.”Born in San Diego and raised in the vibrant culinary scene of Tijuana, Chef Adria Marina, head of Georgina, fuses Mexican, Asian, and Californian flavors into an inventive, colorful cuisine deeply […]
Ernesto Zamora
ues and commitments as into their dishes.Originally from the state of Sinaloa, Ernesto moved to Tijuana at the age of 18. He holds a master’s degree from the Culinary Arts School and a pastry degree from the Grêmio Pastry School in Barcelona (EPGB).As the head of Maximiliano Bistró, he celebrates a contemporary, bold, and refined […]
Javier Plascencia
“I think one of the things that worked for me is my boldness (…) If I feel something, I go all in, and honestly, I’ve been really lucky—everything’s gone well for me, and I never get tired of it.”It certainly took boldness for Chef Javier Plascencia to establish himself as one of the leading figures […]
Tijuana sin Hambre
Born in April 2020, in the heart of the Covid pandemic, Tijuana sin Hambre has become a pillar in the fight against hunger in Tijuana in record time. Founded by Maru Riqué and her husband Fausto Vargas, the foundation embodies the spirit of solidarity and resilience of Mexican society. With over 3,500 meals distributed to […]
Ruffo Ibarra
Ruffo Ibarra was already immersed in humanitarian work as a child thanks to his mother, and became involved early in his career as a chef with World Central Kitchen, where he served sandwiches to Haitian refugees at the border. Today, he remains as committed as ever, with collaborations for WCK, but also for other foundations […]
This Is About Humanity
Every year, thousands of families find themselves separated/reunited at the border between Mexico and the United States. This Is About Humanity was created in response to the zero- tolerance policy implemented in 2018, which has further exacerbated the crisis. Its aim is to bring awareness of the cause while raising funds. The foundation intervenes on […]