Aware of the potential influence that chefs can have, Sheila Lucero has learned to use her voice to defend the things she is passionate about, particularly the oceans. She is the culinary director of the Big Red F group, a multi-concept restaurant chain committed to responsible sourcing. Thanks to her efforts, one of the restaurants was the first in Colorado to be certified by Monterey Bay Seafood Watch. Sheila also devotes her time and talents to numerous charity events such as the National Kidney Foundation’s Great Chefs of the West, American Liver Foundation, Chefs Up Front (Share Our Strength), Do at the Zoo and Project Angel Heart.
NGO
Seafood Watch
Seafood Watch is an organization based in Colorado, USA, that promotes sustainability in the fishing and aquaculture industry. Its mission: to share information and raise awareness among consumers, businesses and industry professionals about best practices in sustainable seafood fishing and consumption. The organization also works with the food sector to help improve sustainable seafood sourcing practices, helping to encourage responsible management of marine resources.
